Starbucks’ social media strategy during the 2014 holiday season helped it nab the top spot on social media management dashboard Hootsuite’s monthly Love List, proving that the brand continues ...

Missing SMS components Starbucks has previously tapped SMS campaigns to advertise specific products, but appears to be shying away from that strategy in favor of social media, which likely reaches a ...

Starbucks reported first-quarter results that were better than expectations, though sales at the coffee chain still fell.

This is a story about how social media can build a business. It's not a story about an unexpected piece of hero content, a one-off disruption, or a runaway viral success. It's about what brands can ...

Finding new ways to connect with our customers in our stores and online, guides the progression of our social media strategy,? she said. ?What?s great about Brightkite is that it links the real time ...

Global comparable store sales dropped by 4%, causing concern. The earnings announcement was a mixed bag, with earnings per share (EPS) and revenue slightly surpassing analysts' expectations but facing ...

Differentiating from past promotions Starbucks has previously leveraged a plethora of campaign microsites, Tumblr pages and social media marketing strategies to drive awareness of its seasonal ...

Instead, Brandon suggests that it's a deliberate part of Starbucks' strategy to engage customers ... to share these humorous moments on their social media platforms, showcasing the "mini blunder ...