The coffee shop chain will air a new ad during the Super Bowl pregame show on Sunday and will give away coffee to loyalty ...

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...

Both ads come from Anomaly, which the chain recently hired as part of a marketing pivot led by Chief Brand Officer Tressie ...

Starbucks is “close to doubling” its marketing spend as a percentage of revenue, as the coffee chain focuses on “getting back” to what “sets [it] apart” as a brand under the leadership of its new CEO.

CEO Brian Niccol detailed how marketing investments can lead to future growth as the chain’s latest earning results have “room for improvement.” ...

Starbucks has unveiled a new regional campaign to spark meaningful conversations that drive positive actions – one ...

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

The market's very upbeat reaction to Starbucks ' fairly lackluster results. Brian Niccol's "Back to Starbucks" plan and the ...

A shift away from discounting and a 30% reduction in SKUs could refocus the brand’s identity and premium market positioning ...

While adjusted earnings per share (EPS) of $0.69 topped the $0.67 analyst consensus, that was a 23% drop from a year ago. Starbucks saw a 390 basis-point decline in its operating margin to 11.9% as it ...

Starbucks reported a smaller-than-expected fall in first-quarter comparable sales on Tuesday, in early signs of the ...

Shares of Starbucks Corp. rallied after hours Tuesday after the coffee chain reported quarterly results that beat ...