Starbucks' Comeback Plan: Algorithms, Digital Menus and Ceramic Plates
The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Niccol said, while store aesthetics are also under review.
Starbucks' Niccol aims to tame the chain's mobile order floods
Starbucks' new CEO, Brian Niccol, has a vision to make Starbucks into a classic coffeehouse, but he has to contend with an ...
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Starbucks rolls out changes to enhance customer experience
Starbucks is rolling out a series of initiatives to revitalise its coffeehouse culture, with a strong emphasis on ...
Starbucks' better-than-expected results point to turnaround taking root
Starbucks reported a smaller-than-expected fall in first-quarter comparable sales on Tuesday, in early signs of the ...
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Starbucks to Lay Off Some Corporate Employees
Starbucks’ ongoing comeback plan will now include layoffs. CEO Brian Niccol said in a letter Friday that the brand will have ...
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Starbucks aims to increase coffee sales via QR code campaign
The company partnered with Scanbuy for the mobile initiative. With this new campaign Starbucks is proving that it is a company to watch in the mobile space. “Starbucks is using traditional media ...
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Starbucks changes: Mugs, macchiato and a new vibe test Niccol’s big plan
The condiment bar is coming back, and diners will get unlimited free refills of iced or hot coffee whether they’re rewards ...
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Starbucks updates store policy, mandating purchases for facility use
The change revokes the open-door policy established in 2018, which allowed non-paying guests to use the space and restrooms.
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Starbucks changes: Mugs, macchiato and a new vibe test Niccol’s big plan
As part of Niccol’s plan to upgrade the experience, Starbucks aims to prioritize the use of its cafes by paying customers and reset expectations about what’s acceptable in stores, the company ...