Snapchat introduces new ad options like Total Snap Takeovers to help brands increase visibility and reach across the app.

Building on its "Sponsored Snaps" offering, the holistic ad feature is designed to boost brand exposure by utilizing multiple ...

Read the original story below. Following the massive backlash to Snapchat’s offensive “Would You Rather?” ad that asked users to choose between slapping Rihanna or punching Chris Brown, Snapchat has ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Oreo is promoting its cookie collaboration with Post ...

SAN FRANCISCO — Red-hot messaging app Snapchat has new automated tools for brands to buy video ads to reach millennials. The company’s Snapchat Partners is a team of eight digital advertising agencies ...

While Snapchat's minimal user growth in the U.S. may raise concerns for investors, the social media company's third-quarter results show a steadily improving advertising business, with the rollout of ...