Makeup sellers Ulta Beauty and Sephora have a problem on their hands. When it comes to beauty products, consumers love to test cosmetics, creams and fragrances on themselves before they buy them. But ...
CHICAGO — Mulling what one might look like with electric blue eye shadow is one thing. Buying, applying and venturing out in public in an unconventional hue is quite another. It’s a vexing problem for ...