Last year, an estimated one-fifth of all global digital ad spend went to retail media networks (RMNs)—advertising platforms owned and operated by retailers. This year, that figure is likely to grow ...

Retail media networks are feeling the squeeze. The growth that defined the early RMN era is cooling as sponsored search reaches saturation and CPG advertisers reassess their investment strategies. To ...

At The Drum Commerce Media Global Leaders’ Forum, speakers from SMG, Roundel, Ace Hardware and eMarketer said retail media ...

Retail media networks are joining forces with streaming platforms to merge entertainment and shopping into seamless, interactive experiences. Amazon Prime Video’s shoppable ads, Walmart+ with ...

How Do Retail Media Networks Work? Your email has been sent Retail media networks use first-party shopper data and retailer ad inventory to target high-intent buyers and generate new, measurable ...

Retail media networks have emerged as a significant trend and major opportunity for brand advertisers in 2021, as they attempt to recover from the impacts of the pandemic. In basic terms, retail media ...

With retail media ad spend projected to reach $140 billion this year, companies outside of retail seeking new revenue streams have an opportunity to dominate the next wave of media networks. Where ...

Charisma Glassman is Senior Partner & Global Head of Retail Advisory at Genpact, helping global brands transform the end-to-end value chain. I believe retailers are sitting on a goldmine of ...

Mazza, Hy-Vee’s chief marketing officer and president of its retail media network, sits down with Multichannel Marketer to discuss how the grocer leverages its network of 10,000 in-store screens and ...

The AdExchanger Commerce Media Newsletter has been on a brief hiatus due to some in-court legal issues (Google’s, not my own) and the call of the conference circuit (Programmatic IO and Advertising ...

Yassir, a North African on-demand daily services such as ride-hailing, payment, and food and grocery delivery company, entered a rapid-acquisition phase this month, acquiring a programmatic and ...

Oura is accelerating its investments in Target’s Retail Media Network and reported a successful holiday season with the mass merchant, Jeremiah Linder, Vice President of Retail at Oura, told attendees ...