Last year, an estimated one-fifth of all global digital ad spend went to retail media networks (RMNs)—advertising platforms owned and operated by retailers. This year, that figure is likely to grow ...

Retail media networks are feeling the squeeze. The growth that defined the early RMN era is cooling as sponsored search reaches saturation and CPG advertisers reassess their investment strategies. To ...

How Do Retail Media Networks Work? Your email has been sent Retail media networks use first-party shopper data and retailer ad inventory to target high-intent buyers and generate new, measurable ...

Charisma Glassman is Senior Partner & Global Head of Retail Advisory at Genpact, helping global brands transform the end-to-end value chain. I believe retailers are sitting on a goldmine of ...

Retail media networks have emerged as a significant trend and major opportunity for brand advertisers in 2021, as they attempt to recover from the impacts of the pandemic. In basic terms, retail media ...

The AdExchanger Commerce Media Newsletter has been on a brief hiatus due to some in-court legal issues (Google’s, not my own) and the call of the conference circuit (Programmatic IO and Advertising ...

Mazza, Hy-Vee’s chief marketing officer and president of its retail media network, sits down with Multichannel Marketer to discuss how the grocer leverages its network of 10,000 in-store screens and ...

CSP and Informa Connect’s RMN Forum spotlights AI advancements, measurement standards and real-world strategies for building and scaling ...

Marketers’ calls for more granular insights from retail media networks have reached a fever pitch as of late. Last January, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) ...

Oura is accelerating its investments in Target’s Retail Media Network and reported a successful holiday season with the mass merchant, Jeremiah Linder, Vice President of Retail at Oura, told attendees ...

Yassir, a North African on-demand daily services such as ride-hailing, payment, and food and grocery delivery company, entered a rapid-acquisition phase this month, acquiring a programmatic and ...

We put retail media under the microscope, comparing advertising on walled garden platforms and the open web, looking at newly introduced standards in the space, and examining how agentic AI could ...