Social+ allows brands to extend their retail media campaigns to Meta's social platforms. The new capability reflects a broader trend toward off-site media from retailers. Beyond sells a 75% stake ...

Personalized marketing at scale used to be impossible. With AI, it’s become a reality. Thanks to AI, I’ve become a more ...

Amazon announced its Retail Ad Service, offering retailers the ability to place and sell ads directly on their own ecommerce ...

Produced by Joe Avella Follow BI Video: On Facebook More from Retail Burger King devised a brilliant marketing strategy — putting their mascot next to celebrities at highly publicized events.

In retail marketing, organizations need powerful tools that can create effective visual communication to enhance brand image, ...

Kohl’s Corporation KSS is pursuing strategic growth by enhancing customer experience, optimizing inventory and expanding its ...

To ensure a competitive edge, brands must consider strategic digital interventions as part of their marketing strategies — as ...

Retail has always been about adaptation, and right now, the shift to digital is one of the most critical transformations ...

Discover the evolution of digital retail marketing strategies powered by data. Navigate the common challenges and barriers encountered when working with technology partners. Understand how leading ...