Explore how adopting multichannel and multiformat strategies, integrating Gen AI in content creation, and aligning content ...

The integration of augmented reality (AR) and virtual reality (VR) technologies is reshaping the retail marketing landscape.

Understanding and maximizing customer lifetime value (LTV) is a crucial component of driving profitable growth.

The new year is the perfect time to sharpen your strategies and set the foundation for success. Join Data-Driven Strategies for Retail Success and learn how to harness the power of data and technology ...

This deep dive is the sixth in our ‘Consumer 2025 – from acquisition to advocacy’ series. Influencers, UGC, Meta ads and ...

Promotional displays are an integral part of most retail stores' marketing strategy. They serve to attract customer attention, influence purchasing decisions, and boost sales. Here are some of the key ...

Independent measurement can serve as an arbiter, creating consistency across the media mix. As a provider of such measurement ...

Measurement has been a challenge for advertisers navigating the rapid growth of retail media, but 2025 promises a rise in ...

Publicis Groupe handles core marketing and advertising services. While Walmart’s makeover is perhaps less dramatic than some past tweaks, such as ditching its hyphen and bowing the spark, it speaks to ...

Umali Jr. is the president and CEO of Gardenia Philippines, one of the few professional CEOs who has maintained his position ...