Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

Another example of how QR codes are being put to good use comes from the real estate industry. QRBlaster provides a way for realtors to generate a QR code tied to a specific listing, which they can ...

As QR codes gain traction in the United States and marketing departments embrace the technology ... and gauge interest in a particular product or campaign immediately. For example, a wine manufacturer ...

The relationship between engagement and advertising effectiveness is so complex that it even involves the measuring process itself. In fact, one of the staples of mobile marketing is that the campaign ...