PARIS – As the countdown begins to the Paris Olympic Games this summer, Puma kicked off its first global marketing campaign in more than 10 years – and the biggest in its 75-year history. The brand is ...

I continue to rate PUMA SE as "Buy," after identifying positive read-throughs from its 4Q25 beat. The company's pivot toward the higher-margin Direct-To-Consumer channel and the popular training ...

LONDON, Nov 1 (Reuters) - Sportswear brands like Adidas and Puma are seeking to take advantage of a flirtation with soccer by the fashion world to reach a new customer base, building in part on demand ...

It’s been another week with far more retail news than there is time in the day. Below, we break down some things you may have missed during the week and what we’re still thinking about. From Levi ...