John Turner is the founder of SeedProd, a popular coming-soon page solution used by over 800,000 websites. When I first started my software company, I wasn’t quite sure how to price my product. This ...

Pricing feels deceptively simple until you are the one staring at Stripe dashboards at midnight, wondering whether your ...

When you run a business, one of your main goals is profit. The key to maximizing your profit margins is to price your products and services effectively, and many business owners need help pricing ...

Pricing a product involves looking at costs, knowing your target audience, researching competitors and choosing a pricing strategy that works with your profit goals. Many, or all, of the products ...

Since reaching a peak of over 9% in 2022, inflation appears to finally be cooling for the average consumer. As costs rose over the last two years, companies across the globe have worked to protect ...

Editor’s note: Joe Procopio is the Chief Product Officer at Get Spiffy and the founder of teachingstartup.com. Joe has a long entrepreneurial history in the Triangle that includes Automated Insights, ...

Setting your business’s prices may seem simple: List your product for more than it costs you to manufacture or acquire it, and you’ll make a profit. But your prices are more than just numbers. The way ...

Before you can start promoting your business, you need to have a marketing strategy that defines what you are selling, how much it costs, and where customers can find it. The four Ps of marketing are ...

Pricing can be used as a marketing strategy. For software-as-a-service (SaaS)-based businesses, this is especially true. Pricing can generate interest, drive sales and attract new customers to your ...

Before pricing your products and services, you need to understand how customers perceive value. I continually find business owners price their products or services based on what they cost, versus what ...