Add Yahoo as a preferred source to see more of our stories on Google. Just like a good blowout, a new set of fall nails leaves you feeling polished, pulled together, and ready for whatever the season ...

On the checklist of foundational assets you should create in order to establish the building blocks of your new company, a press kit should be a priority. A press kit is not simply a folder of ...

A business will typically prepare a press kit in conjunction with some important announcement to be made in a public forum—at the company’s headquarters, at a hotel, at a conference—to which members ...

Press kits are like business cards. If you don't have one, you have no way to make an introduction and no way to provide valuable information to people with whom you want to do business A "press kit" ...

Opinions expressed by Entrepreneur contributors are their own. “Do you have a press kit I could check out?” When a journalist asks you that question, the answer needs to be “yes.” Press kits eliminate ...

A comprehensive package of information outlining a company's products and services most frequently sent to members of the press If you haven’t put together a press kit for your business, it’s time to ...

Media coverage is powerful because it tells potential customers that you’re trustworthy. If you snag a feature on Good Morning America, people automatically place their trust in you. This is a recipe ...

Talking about press kits in a post-Doritosgate era is perhaps a little awkward, but the work of Tim Smith deserves to be appreciated. The Welsh graphic designer and illustrator is behind some of ...

Content marketing is an increasingly popular method of establishing yourself as a thought leader and attracting new leads to your product or service. A full content strategy often includes reaching ...

A new online archive is showcasing the original guides to the historic Apollo 11 moon landing mission: 50-year-old press kits. ApolloPressKits.com, curated by David Meerman Scott, offers free access ...

It may be the easiest way to boost business, but for many small business owners it's an area that often gets ignored. The press kit can become an after thought when preparing to launch a new product ...