The Coca-Cola Company is the most "powerful" global corporate brand, according to a recent report from CoreBrand. The organization compiled its 2014 rankings by polling 10,000 business professionals ...

Let’s say you want to dramatically accelerate the building of a powerful brand without waiting many years. What can you do? You can become a thought leader. While becoming a thought leader has ...

But for an automaker with more sedans than SUVs, it begs the interesting question of which Genesis sedan is the most powerful in this young brand's nine-year history. Genesis was initially ...

It’s your roadmap to crafting powerful, high-impact Startup Content. Startups need strong content to build their brand and grow. Good brand storytelling helps startups connect with their target ...

Under Craig Williams' leadership, the Jordan Brand doubled its revenue within four years. A Nike executive is listed on a Fortune list for the 25 most powerful rising executives in the Fortune 500.