From K-pop to K-fashion, there has never been a time when Korean culture has been more enthusiastically consumed and beloved by fans overseas (there’s also good reason to visit – see our Seoul tour).

The worldwide influence of Korean pop culture—and its origins—is the ... that highlight Korea’s innovative contributions to art, cinema, drama, music, fashion, beauty and technology.

“Hallyu! The Korean Wave,” an exhibit which showcases the global eruption of Korean popular culture over the last 30 years, ...

Korea has limited large-scale venues capable of accommodating K-pop’s massive audiences, and booking such venues is notoriously difficult. “We understand the importance of hosting award shows ...

In recent candlelight protests near the National Assembly in Yeouido, Seoul, classic protest songs, long tied to Korea's activist history, have now given way to K-pop hits, as a growing number of ...