There’s blonde, and then there’s platinum blonde. The kind of hair color that turns heads, starts conversations and instantly ...

Until recently, just the thought of going from brunette to blonde made me shiver. How could someone like me, a tan-yet-pale ...

G Flip teased new music and debuted platinum blonde hair, courtesy of Chris Appleton, who told E! News the "magical" process behind the singer's new look.

Winter is the perfect time to experiment with a fresh new look. As the cold air sets in, bring the warmth with a bold change ...

After her platinum hair, Swift enjoyed an extended period of ashen baby blonde (Swifties, see “Safe & Sound”) that eventually warmed to a color that comes closest to her current iteration.

Even Allure editors are cutting down on salon services to save money. Turns out this trend has other benefits, too.

There’s blonde, and then there’s platinum blonde. The kind of hair color that turns heads, starts conversations and instantly makes you look like you have somewhere important to be.