The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola. Upon tasting the colas, drinkers are asked ...

Pepsi is leveraging social in a new pop-culture oriented-version of the Pepsi Challenge to make a broader push across the global marketplace. The campaign, #PepsiChallenge, encourages consumers to ...

Instead, the beverage company is hosting a challenge for fans to predict the teams that are most likely to lose each game and the overall tournament. Pepsi has teamed up with sports betting ...

Soft drink giant Pepsi tapped MyClick to help with the mobile aspect of its Pepsi Creative Challenge in China, also supported on various other traditional media. Targeting consumers ages 12-24, Pepsi ...

Bill Brodherst had not run in a race since he was a high school student in 1980. Years later, he decided to train for a ...

The FTC is suing PepsiCo for allegedly rigging the market by offering “unfair pricing advantages” that can contribute to ...

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Amid the chilling atmosphere, beverage companies like Coca-Cola and Pepsi devised strategies to heat up the market showdown after Reliance Industries reduced the price of Campa and offered ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Campaign features two films with Pepsi ambassador Vini Jr. The first, unveiled today, features him as a cowboy transported ...