Creating impactful branding is much more than empty copy and 'safe' design – it's thoughtful, evocative and purposeful. Grow ...

A great logo can offer more than an aesthetically appealing design. The best offer a subtle reflection of a company or ...

But as Pentagram partner Paula Scher sees it ... I really think it's silly. I have been a graphic designer now for years. I started with rubber cement and exacto knives, and that was my advanced ...

In 1994, Pentagram New York was brought on board to shape a new ... working in an area of pop culture where audiences made a connection between graphic design and music,” says Scher. “Later in my ...