Creating impactful branding is much more than empty copy and 'safe' design – it's thoughtful, evocative and purposeful. Grow ...

But as Pentagram partner Paula Scher sees it ... I really think it's silly. I have been a graphic designer now for years. I started with rubber cement and exacto knives, and that was my advanced ...

A great logo can offer more than an aesthetically appealing design. The best offer a subtle reflection of a company or ...

Created by Paula Scher and her team, the identity focuses on a ‘square peg in a round hole’ icon that signifies there is no normal when it comes to mental health Pentagram partner Paula Scher has ...

In 1994, Pentagram New York was brought on board to shape a new ... working in an area of pop culture where audiences made a connection between graphic design and music,” says Scher. “Later in my ...