Search platforms rely less on keywords. Signals, data quality, and intent mapping now drive how ads are targeted and ...

Channel99 has launched Paid Search Optimization, a new capability designed to help B2B marketers improve the financial efficiency and accountability of their paid search investments. Paid search is ...

In an increasingly automated environment, paid search performance is constrained by a simple reality: Algorithms can only optimize toward the signals they’re given. Improving those signals remains the ...

Paid search is the biggest single item in many B2B marketing budgets, averaging 40%, according to marketing tech platform Channel99. Search can lead to email engagement, which can then be used for ...

Channel99, a B2B marketing performance platform provider, today launched Paid Search Optimization to help B2B marketers improve their paid search investments. Channel99 connects paid search ...