The iconic orange juice brand Tropicana is feeling the squeeze of financial pressures affecting both its supply and demand. Is this the end for the juice giant?

A combination of crop disease, extreme weather, and trade wars is driving up the cost of orange juice. U.S. production is at its lowest level in nearly 90 years, and tariffs could push prices even ...

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Orange juice prices have nearly doubled compared to 2020, reaching record highs in late 2024. The average price of a 12-ounce bottle of orange juice was $4.50 in January, up from $2.30 in January ...

And, on top of all that, consumers are watching their sugar intake. It’s adding up to a disaster for Tropicana orange juice. Tropicana, founded in 1947 by an immigrant from Sicily who developed ...