It's been a summer filled with innovative out-of-home (OOH) activations and Mentos is tossing its hat into the ring with an effort that leans heavily on social media to target college students and ...

Of all the ecosystems media planners navigate, evaluate and invest in, an argument can be made that none are as complex as OOH. Out-of-home advertising placements are fraught with a unique collection ...

After eight years together, Gawk Outdoor and oOh!media are officially “breaking up” with Gawk bringing sales in-house in a move that bucks the industry’s current obsession with pooling resources. For ...

Alok Gupta, Director of OOH agency Graphisads, believes that there are ample opportunities to transform the OOH sector now as traditional media owners have finally started looking at digital aspect of ...

Walls in the physical world have been used as a communication medium from the days of the Neanderthal. However, the first recorded use of leases for billboards in physical-world advertising occurred ...

oOh!media and its team members in Australia and New Zealand are supporting people experiencing homelessness this September as Orange Sky launches its annual fundraising initiative ‘The Sudsy Challenge ...

At the 5th edition of the e4m OOH conference, industry experts came together in ‘The Leadership Outlook’ Discussion. The panel had Saibal Gupta, Managing Partner & CEO, XPERIA GROUP; Haresh Nayak, ...