Consulting reviews or ratings while shopping online has become second nature for many consumers. Whether you’re browsing for an investment purchase like a new couch or looking for everyday items like ...

Need a new laptop or a new smartphone? Before making a purchase, many people check out online reviews of the product. The stars awarded and the written reviews can give you an idea of what buyers have ...

It’s officially illegal to publish fake, AI-generated product reviews. Sweeping changes to Federal Trade Commission (FTC) guidelines aimed at cleaning up the polluted, confusing world of online ...

Good reviews are important. Shoppers depend on customer reviews to make the right decisions. They are also a determining factor in ranking algorithms and can lead to better visibility and more sales.

SEATTLE — Customers are constantly looking for insights into which products, brands or services they can trust before making a purchase. In a recent survey, 43% of people in the U.S. said they find ...

A lot of online product reviews aren't real. Here's how to spot a fake Customers are constantly looking for insights into which products, brands, or services they can trust before purchasing anything.

This article is from the archive of our partner . Nobody cares this much about a Kindle case. That 5,000 people bothered to review a Kindle Fire case doesn't make sense. If reviewers are anything like ...