Forbes contributors publish independent expert analyses and insights. Sho Dewan is a career expert who covers work, top jobs, and business. With the power of the internet at the edge of our fingertips ...

Just like a well-organized van tells a customer you take pride in your work, a well-maintained online presence does the same.

The voice of the customer—even a single customer—has never been so amplified and influential. That’s largely due to online dialogue about businesses. Digital testimonials have become the new currency ...