Norton’s working on a fleet of “Super Premium” bikes and we could see the results by 2026. Back on the fourth of this month, we released evidence that Norton was working on a new range of bikes. The ...
Norton Motorcycles is as iconic a British brand as one can get. Its acquisition by TVS Motor Company, India’s third-largest motorcycle manufacturer, in April 2020 was seen as a turning page in ...
Forbes contributors publish independent expert analyses and insights. Iain Macauley is a luxury cars and high-end motorcycles writer. While this is about the resurgence of Norton, the 127-year-old ...
Strategic resurgence spearheaded by four all-new Manx and Atlas models Dynamic new logo, faithful to Norton’s past, embodies this seismic transformation Rebirth underpinned by significant capital ...