Nike has reached a 12-year contract extension agreement with the NBA and WNBA to continue to be the official global outfitter for the professional basketball leagues, sources told ESPN on Monday, a ...

With help from Nike, Hoophall West has moved from December to January and will feature only three Arizona Interscholastic ...

Each home game will coincide with “City Edition Nights,” tipping off on Nov. 18 and will feature the Pistons’ 2024-25 Nike ...

Nike and the NBA have agreed on a 12 ... a common and shared goal to continue growing basketball on a global basis, across boys, girls, grassroots elite players, and of course, all through the ...

Both the NBA and WNBA reportedly agreed to a 12-year contract extension with Nike that would keep the sneaker and apparel giant as the official ...

Each year, First String donates funds to local basketball programs and selects one player from the boys and girls' teams ... of the schools that Hibbett and Nike have worked with over the last ...

Less than a week after assuming control of Nike, president and ... try to extend the game of basketball beyond the elite athlete to grassroots, men’s, women’s, boys, girls, different formats ...

NEW YORK — Nike’s new chief executive officer Elliott Hill made the cross-country trek to New York on Monday night to help the company announce an extended long-term global agreement with the ...

"Nike's investment in the NBA, the WNBA, the G League, grassroots basketball, boys and girls elite-level basketball, is critical -- we think -- to our long-term goals to continue to grow the sport ...