Despite the criticism, the Type 00's bold redesign aligns with Jaguar's history more closely than you might expect.
Jaguar is set to debut its new EV in 2025 after it spent this year whipping up a storm of controversy over a rebrand. Will it ...
The Jag to achieve this feat was such a groundbreaking model, it set the benchmark for sports cars going forward.
The Jaguar XK range is one of the most revered sports models in the world and, in the late 1990s, the brand decided to ...
Found beneath the Jaguar’s iconic clamshell hood is a 4.2-liter inline-six with triple SU carburetors that delivered 265 hp ...
The XJ220 didn’t prove to be as popular as the troubled automaker needed it to be in the early ’90s, partially thanks to the Bugatti EB110 and McLaren F1, but went down in history as an iconic model.
Throughout the vehicle, Jaguar employs a new brand trademark that consists of a field of parallel lines that it calls the strikethrough. It’s a new brand trademark, alongside its allegedly ...
Ahead of its shift to an all-EV future, Jaguar unveiled a new brand identity this year. The rebrand was roasted by many online. But some advertising vets have said it was a smart strategy.