Netflix announced Tuesday it will raise prices on most of its subscription tiers in the US and Canada after the streaming giant reported 19 million new subscribers in the last quarter of 2024.

Netflix is starting off the new year with another subscription price hike. The latest price change, Netflix's first in the U.S. since October 2023, comes after the company reported adding a record 19 million new subscribers in the most recent quarter for a total of 302 million members. Revenue was up 16% year-over-year.

The streaming service Netflix says it is raising prices again with plans to-reinvest back into programming, according to the company.

Netflix shares have roughly doubled in the past year, setting a high bar for future growth as its market capitalization overtakes the valuations of rivals Disney, Comcast, Warner Bros. Discovery, and Paramount Global combined.

For the fourth quarter, Netflix reported revenue that grew 16% to $10.2 billion. The company also expanded its operating margin, which increased by 5