The yellowish hue spins off the popular minions from "Despicable Me." This file photo provided by Universal Pictures shows the minion characters in the film "Despicable Me 2." — -- A "despicable" ...

The Pantone Color Institute, an institution for color marketing and branding, has announced a new shade in its lineup of offerings: Minion Yellow. The hue is inspired by the color of the cute tiny ...

Pantone Color Institute has officially rolled out a new color inspired by the kid-friendly film franchise Despicable Me. According to Pantone's web site, this color was developed after Pantone's team ...

Pantone's newest colour is the first ever created by the institute to be inspired by and named after a character. Michelle Starr is CNET's science editor, and she hopes to get you as enthralled with ...

With the enormous worldwide success of the first two Despicable Me films there could be no question this money-making animated juggernaut would also start spawning spin-offs and that is exactly the ...

04-14-2015 CREATIVITY How A Movie Co-branding Campaign Spawned A Brand New Color: Minion Yellow Universal Studios and Pantone combined physics, psychology, and animation to find the iconic yellow ...

The Minions, otherwise known as the adorable yellow henchmen from the "Despicable Me" movies, are about to hit the big screen again — this time as the main attraction. But you don't have to wait until ...

Hollywood is so powerful it’s now creating new colors. “Minion Yellow” is the latest shade designated by global color authority Pantone, and the first based on a movie character. The Minions shot to ...

Two brothers who are huge fans of the yellow minions made famous by hit animation Despicable Me have created their very own minion room. Michael and Alexander Ralph, aged six and four, transformed ...

If the minions really are taking over the world, they're at least doing it in style. When Sandra Bullock walked the premiere of the Minions movie on June 27, the cameras were snapping away at her from ...

With the enormous worldwide success of the first two Despicable Me films there could be no question this money-making animated juggernaut would also start spawning spin-offs and that is exactly the ...