PRIMARK’S dupes have long been a source of fascination for many Brits.  Being able to nab copy cats of cult-loved products ...

Think sheer, watery textures and long-lasting color, these offer a natural, weightless approach to adding color to the face.

If you too are finding yourself pulled in by the delicious appeal of jelly blushes, this list will have you spoilt for choice ...

For instance, Milk Makeup shot up five ranks thanks to its buzzy Cooling Water Jelly Tints ... In all, roughly 13 brands ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Any beauty fan worth their weight in lip gloss knows that ...

Sanchita is a bibliophile, and a certified hoarder of all things makeup ... probably using the blush, isn’t it? I continue to promote e.l.f products like the brand is paying me to do that ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020 ...