The biggest-ever deal in athlete sponsorship was Nike's $1.3 billion sponsorship of Michael Jordan. The second-biggest deal in athlete sponsorship was Nike's Cristiano Ronaldo sponsorship.

The U.S. flag draped over one shoulder to cover the Reebok logo during the Olympic gold medal ceremony in Barcelona '92 was ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

“Nike has always been more than a league sponsor — we’re a strategic ... starting with its revolutionary contract with NBA legend Michael Jordan in 1984. Since then, Nike’s Jordan brand ...

the film tells the story of Vaccaro persuading Nike head Phil Knight (Affleck) to sign a young Michael Jordan as the face of the company, before Jordan had even set foot on an NBA court.

It is challenging for any sneakerhead to name their favorite Air Jordan model. NBA legend Michael Jordan's iconic ... the Air Jordan 11 is eternal. Nike and Jordan Brand usually launch the fan ...

After years of riding high on the aspirations of urban youth for the footwear choices of Michael Jordan and Lebron James, NIKE has hit the ... They also sponsor local races and have relationships ...

At the time, Michael Jordan was deeply connected with Nike, thanks to Sonny Vaccaro’s vision ... which eventually made Nike’s ...

Wilson showcased a rare display of athleticism when he went airborne while falling backward, plucking the ball out of the air ...

At issue is that both Jordan's 23XI and Front Row Motorsports refused to sign a take-it-or-leave-it charter agreement ...

Jordan's passion for luxury cars is well known. Back in his playing career, he'd often show up to Chicago Bulls home games in an array of expensive vehicles. And earlier this year, the 61-year-old NBA ...

Before going pro, Caitlin Clark was considered one of the greatest collegiate players of all time Women's basketball superstar Caitlin Clark has signed a sponsorship deal with US sporting goods ...