Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...
Assembly MENA’s Ryan Garner talks about the marketing mix modelling comeback, a loyalty goldmine and a pivotal year for ...
Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM).
Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After rigorous ...
Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and optimization.
a discussion of target markets and company positioning and a description of the marketing mix you intend to use to reach your marketing goals A company needs a marketing plan just as it needs a ...