There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...

a discussion of target markets and company positioning and a description of the marketing mix you intend to use to reach your marketing goals A company needs a marketing plan just as it needs a ...

Press Release Turo, the world's largest peer-to-peer car sharing marketplace, today announced a strategic partnership with marketing analytics pioneer and growth co-pilot Mutinex to leverage its ...