Some beauty brands like Super Smalls are offering products they say are specifically formulated for young kids and that there’s demand for them.

A new generation of beauty brands is targeting children as young as preschool age, tapping into growing demand for kid-friendly makeup and skincare, and sparking debate among parents about how young ...

The beauty industry is by far one of the most popular industries in the world. With the popularity of skincare products and various make-up kits, the question arises as to whether makeup is safe for ...

At a recent pop-up in Hyderabad, the loudest reactions weren’t from influencers or beauty enthusiasts, but from wide-eyed children tugging at their parents’ sleeves, eager to try something made just ...

Add Yahoo as a preferred source to see more of our stories on Google. Experts are weighing in on the growing trend of young girls using makeup and the companies choosing to market their products to ...