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Jim Lee's Revival of an '80s Mecha Sensation -- Robotech!
(Considering the vast liberties already taken with the source material, it doesn't seem likely that Harmony Gold would've cared if the show was called Macross or Robotech or More Toy Robots You ...
Macross Will Always Have One Huge Advantage Over Gundam as a Mecha Rival
Macross' music is a defining aspect of the franchise and is the one thing that puts it ahead of its contemporary, Gundam.
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Many Macross Series Now Available on Hulu and Disney+ in the US
Legal disputes regarding Macross vs Robotech have been settled, leading to distribution agreements between BIGWEST and Harmony Gold. Macross fans can now watch many series on Hulu and Disney+!
Harvard Business School7y
RoboTech: Storming into the U.S. Market
Bartlett, Christopher A., Rachel Gordon, and John J. Lafkas. "RoboTech: Storming into the U.S. Market." Harvard Business School Brief Case 918-501, August 2017.
Harvard Business School7y
RoboTech: Storming into the U.S. Market (Brief Case)
Bartlett, Christopher A., and John J. Lafkas. "RoboTech: Storming into the U.S. Market (Brief Case)." Harvard Business School Teaching Note 918-502, August 2017.