In our sport, no piece of gear is probably scrutinized, inquired about, second-guessed or glorified more than the lure. “What did you catch ‘em on?” and “What color?” might be two of the most ...

The soft-plastic lure fluttered and kicked like a struggling frog across the weed mat and into the open pocket. Then, with the abrupt swirl that never gets old, a solid bass rose in a boiling strike.

One of the interesting things in talking with many of these makers—aside from the competitive nature of the business—is that there is a good deal of sharing of ...

With the advent of 3D printing and small-batch manufacturing, custom lure-making has witnessed an explosion in popularity. Some handcrafted, rare lures have commanded exorbitant prices on prominent ...