New company Journey focused on bringing loyalty program capabilities to independent hotels and vacation rentals.
The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...
As business leaders, we typically focus on products (which are important), but we often forget a crucial part: the customer's ...
While B2B loyalty programs are less common than their B2C ... Let's say you have a customer journey nurturing campaign that ...
Social listening reveals unexpected product uses, unmet customer ... loyalty, retention and advocacy. Organizations that prioritize how and where they listen across the customer journey are ...
When designing a loyalty program, it’s important to consider five key elements that can significantly enhance its effectiveness. Depending on your business type and customer journey, you can ...
India's largest hospitality company, today announced that its loyalty program, Taj InnerCircle, part of Tata Neu's loyalty ...
FinanceWire Kama Capital has launched a new loyalty program aimed at providing traders with structured rewards ...
India’s largest hospitality company, today announced that its loyalty program, Taj InnerCircle, part of Tata Neu’s loyalty ...
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