The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...

Beyond strengthening engagement, travel rewards present a lucrative revenue opportunity. Retailers using white-label travel booking platforms can profit from supplier-funded discounts.

KuCoin makes it easier for you to maximize profits and unlock new financial opportunities with the newly launched KCS Loyalty ...

Written by Carter Razink, Co-founder at Spree. For decades, loyalty programs have been built around a straightforward premise ...

The future of grocery loyalty programs is AI-driven, hyper-personalized and omnichannel. As consumer expectations continue to ...

Carnival brand ambassador John Heald recently shared an updated Diamond member perk on his widely followed Facebook page for ...

HotelTonight was founded in 2010, and Airbnb acquired the brand for a little more than $400 million in 2019. Specializing in ...

Clear Plus, the paid membership that allows people to go around long check-in lines and avoid showing physical identification ...

app-exclusive discounts. Today, fast-food apps are essentially a 21st-century iteration of the loyalty program, a marketing tool that retailers have used for more than 100 years to keep customers ...

MGM Resorts' loyalty program is rolling out new industry-leading benefits for millions of members, including the debut of ...

United Airlines is raising annual fees for its popular rewards credit cards and yearly lounge passes. The carrier is also ...