A French court ruled last year that over 370 ads ran by Lidl were deceptive and amounted to unfair competition (GABRIEL BOUYS) · GABRIEL BOUYS/AFP/AFP German hard discount food retailer Lidl announced ...

The Trek-Segafredo team are reportedly set to rebrand ahead of this year's Tour de France after attracting major new title sponsorship from supermarket chain Lidl. According to Belgian newspaper Het ...

Paris (France) (AFP) – German hard discount food retailer Lidl announced Thursday it would halt spots on broadcast television in France, where it is one of the country's top advertisers. The move ...

The move comes half a year following a costly court loss, when a French appeals court judged the supermarket chain's advertisements were deceptive. "We won’t invest in linear TV as long as the ...