I’ve always been interested to try K-Beauty products and read rave reviews from viewers, so it’s a pleasure to partner with YesStyle to test a range of sheer lip and cheek products from Korean brands.

For thousands of years the fashion conscious have used make-up ... there has also been a rise in Korean beauty trends coming over to the West. In 2017, South Korea's beauty industry was estimated ...

Soko Glam is based in NYC, but the company says the team regularly travels to Seoul to scour a fast-moving Korean skincare and makeup market ... specializing in women's fashion, skincare, footwear ...

Jeong Ji-woo, the South Korean influencer-entrepreneur, talks about launching her K-beauty brand Neaf Neaf in India and ...