In 2024, Kirkland sales hit $86 billion and are now ... The uniquely designed 11.1-ounce container is easy to carry — and for 12 bottles close to around $1.00 per bottle, you can’t go wrong ...

Costco’s $86 billion Kirkland Signature brand went against industry standards when it was launched in 1995. WSJ breaks down why the private label is now the retail behemoth’s secret weapon.

If you’ve ever shopped at Costco, you’ve likely purchased something from its premium in-house brand, Kirkland Signature, which has become a household name and a great way to save money.