Diet Coke, Longtime Favorite of 'It Girls,' Is New Symbol of Masculinity
The soft drink, originally marketed toward women, has become synonymous with hard-charging men from Elon Musk to the president himself.
Stylist2y
Kate Moss joins Diet Coke as its new creative director and stars in Love What You Love campaign
That Diet Coke break just got a bit more fabulous: the brand is celebrating its 40th anniversary with Kate Moss, who will also star in its Love What You Love campaign. Throughout her three-decade ...
In the Age of Ozempic there’s NO excuse for Brits being fat – woke plus-size models are promoting early death
KATE MOSS once said “nothing tastes as good as skinny feels” and promptly became a jet-setting multimillionaire living off a ...
The Financial Times1mon
Diet Coke is a symbol of modern office culture
Once, Diet Coke’s image was about calorie counting ... recruiting the supermodel Kate Moss (who once said, “Nothing tastes as good as skinny feels”) and creating tie-ups with the fictional ...