Yesterday, Valve made waves when it updated its Steamworks Documentation now to include a dedicated "Advertising on Steam" page, illuminating its anti-advertising-on-Steam stance— GamingOnLinux ...

Amid shifting habits in media consumption, live sports have demonstrated significant staying power. Over the past five years, ...

Roblox is planning to soon introduce ads in between games to grant players rewards and it's one step closer to their already ...

Mobile advertising company Liftoff has invited inspirational women working on some of the biggest mobile games to discuss their achievements, challenges, and future aspirations. This time, the focus ...

If you're curious how the word gets out in the gaming world, here are the 10 Most Iconic Video Game Ad Campaigns ...

When placing ads in video games, it’s crucial for an ad to align with the game’s content and overall brand. Gamers can quickly identify when an ad feels out of place, and it may fail to ...

“Developers should not utilize paid advertising as a business model in their game, such as requiring players to watch or otherwise engage with advertising in order to play, or gating gameplay ...

“Our report provides valuable insights for marketers and game developers aiming to capitalise on this vibrant market. “By understanding regional trends and adopting effective advertising ...

"Developers should not utilize paid advertising as a business model in their game, such as requiring players to watch or otherwise engage with advertising in order to play, or gating gameplay ...