"Gaming is a thing I do to escape from the constant commercial hellscape." Gamer's screenshot exposes controversial trend ...

AI is coming for digital advertising in video games. AI-driven technologies now enable the integration of dynamic, personalized advertisements ...

Mobile advertising company Liftoff has invited inspirational women working on some of the biggest mobile games to discuss their achievements, challenges, and future aspirations. This time, the focus ...

When placing ads in video games, it’s crucial for an ad to align with the game’s content and overall brand. Gamers can quickly identify when an ad feels out of place, and it may fail to ...

It is a rare occurrence for successful ad tech entrepreneurs to venture out of the B2B software landscape and into the ...

Ads for four possible Activision mobile games allegedly contain AI-generated assets, and players aren't happy about it.

"Developers should not utilize paid advertising as a business model in their game, such as requiring players to watch or otherwise engage with advertising in order to play, or gating gameplay ...

Valve has updated Steam's guidelines to ban games that force users to engage with in-game advertising, opposing the ad-driven model common in mobile games. Valve has continued its push to add more ...

“Developers should not utilize paid advertising as a business model in their game, such as requiring players to watch or otherwise engage with advertising in order to play, or gating gameplay ...

Valve has emphasised its rules around advertising, explicitly prohibiting games that force players to watch in-game ads. The newly-remphasised rules from Valve - first reported by Gaming on Linux ...