ITV has announced a year-long on-screen identity project called ITV Creates, which will see the channel’s idents change every week. Launching on 1st January 2019, the project aims to reflect “the ...

ITV is to drop its heart idents in favour of short ads featuring its biggest stars, according to the Media Guardian. The Channel 4-style idents will capture stars such as Ant and Dec, Trevor McDonald, ...

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The creative is the first from M&C Saatchi since winning the Virgin Holidays account in September 2012; the campaign aims to encourage the audience to leave behind the UK’s drab and uninspiring winter ...

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