The power of Kehlani, ube and beauty combined at a viral, purple-themed Huda Beauty soiree in Dubai in January, helping to propel the brand to the number-one spot by social media buzz for the month in ...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. If you haven’t heard of ube before, here’s a quick breakdown: Ube, also ...

In this video, a purple eye look is created using the Huda Beauty Mercury Retrograde palette, featuring stunning sparkly shades. One Fernando Mendoza throw may have clinched Heisman Trophy for Indiana ...