The consumer behavior of older consumers remains understudied despite the group’s large numbers and high buying power. There are over 110 million adults in North America age 55 and over, representing ...

As the influencer industry continues to evolve, content creators and influencers are also looking for meaningful ways to use their platforms. Influencer Social Responsibility (ISR) is a newly launched ...

Influencer marketing is among the key tools to help brands on TikTok, Instagram, and YouTube boost engagement and win over the audience's trust. Influencers enable ...

There’s nothing quite like the power of celebrity to bring awareness and attention to your products and services. Here are a few pointers for how you can leverage a well-known personality to drive ...

Celebrities are taking a bold new approach in the evolving influencer marketing landscape, and brands are starting to notice. Instead of merely endorsing brands, traditional celebrity spokesmen and ...

Authenticity is critical in influencer marketing; choose partners whose values align with your brand to establish trust. Engagement and fit are more important than follower count; micro-influencers ...

Unilever says it's working with "close to 300,000 influencers." Industry experts say its moves have galvanized the creator ...

If you are as fashion-oriented as Cher from “Clueless,” are constantly complimented on your outfits, or simply have the good sense to know what patterns to mix when, you may just have what it takes to ...

Scroll through Instagram or TikTok today and you’ll see skincare everywhere: glowing selfies, “shelfies” packed with serums, ...

I've been covering the auto industry long enough to have war stories about dealing with Tesla's communications team, back when the automaker had one. Sometimes, we'd have a great and open relationship ...