Micro conversions can be a useful metric if implemented the right way. Here’s how to use them strategically without inflating ...

Google announced a number of new goals and image controls that are now available on Performance Max campaigns. Google added customer lifecycle goals and reporting and additional image controls.

Google Ads has begun rolling out channel control ... gives advertisers more control over campaign placement, but the full ...

Still, not all Google Ads campaign types fit the same goals ... he brings to the table more than 20 years of experience creating high-impact growth strategies for eCommerce and service-based ...

Google is highlighting an array of small businesses that are benefitting from its AI models during one of the most televised ...

Marketing and advertising ... feature's impact on revenue streams could be profound, affecting billions of dollars in revenue for those who currently rank high in search results. The anxiety ...