To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human ...
Listen to this: Harvard Business Review launches Women at Work podcast ... who at one point amassed some 17 million shares of the now-bankrupt company, has called Blockbuster "the worst investment ...
The director of marketing in a large company is confronted by some of the most difficult problems in the history of U.S. industry. To assist him, the information revolution of the past decade puts ...
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Taylor Swift's Financial 'Strategic Genius' Examined In New Harvard Business Review Bookthe Harvard Business Review announced on Tuesday, Jan. 28. It was written by senior editor Kevin Evers, the author of several bestsellers, including books on digital disruption and marketing.
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