This woman explored the amazing sights of the famous Harbin Snow and Ice Festival. Xin Yu Tan visited the 25th anniversary of the icey theme park, despite withstanding the -20°C temperatures.

Beer brand Harbin grew engagement and sales among young people in China during the 2022 FIFA World Cup with a packaging innovation that turned a multipack into a bench. In China, mass beer brands all ...

In China, mass beer brands all have very similar communications – showing popular idols having trendy gathering with friends. With a much smaller media budget compared to its competitors, Harbin ...